Web and Mobile

August 12, 2021

Wuzzuf | Employer CVs Search

"The search is a conversation, Be ready!" Be ready for your user's question with an experience.

CLIENT

Wuzzuf

Project Date

Aug - Oct 2019

Project Duration

2 months

Platform

Web and Mobile

MY ROLE

I worked on this project as the UX designer along with the product design team.

Main areas of responsibility:

Discover (Meeting with stakeholders, Defining the problem, and Setting the objectives)
UX Research (Analysing data, Observing recorded sessions, Conducting user interviews & usability testings, Analysing competitors, and Analyzing the research findings)
Design (Designing flows, and Creating mid fidelity screens)
Interactive prototyping (Prototyping the basic flow and micro-interactions)
Testing (Conducting usability testing on the design level)
UX Writing (Writing the copy including the messages and labels)
Handing off (Writing the design specs and delivering the final design to the developers)

PROJECT SUMMARY

WUZZUF is the #1 Career Destination in Egypt serving more than 500,000 job seekers each month and more than 15,000 of Egypt's top companies actively posting jobs and searching for talents. Companies posted 500k vacancies on WUZZUF, leading to more than 10 million applications made and 200k professionals hired through the platform.

This project's aim is to re-design one of the most significant pages for the employer and recruiters: CVs search.

The old search experience has many UX issues and performance issues. So, we started this project to make the search experience more effective and efficient.

#1 The Challenge / Problem

The UX research methods I used in this project:

‍

Stakeholder meetings.
I gathered the requirements and initial thoughts from PMs, Recruiters, Account managers, and quality assurance specialists.
‍
Qualitative analysis.
I gathered important data through some analytical tools as Google analytics and Tableau, and viewed heat maps using Full Story.
‍
Qualitative Methods.
Through observing +120 recorded sessions that contain CVs search page, I noted observations and inferences.
‍
User Interviews and Usability Testings.
I interviewed 3 recruiters and found out that their common main daily task is looking for candidates and headhunting.
‍
Competitive Analysis.
I analyzed 5 direct competitors and 15 popular websites who have the search experience.

‍

So, the main problems lie in
‍

‍

Speed of the search operations 🐢
Finding: (from interviews) The CV search consumes 30%of their time and most of this time is wasted in loading and waiting.
Finding: Avg. Time to Load the results is 15 secs!
Finding: Exit ratio is 32%.
‍
‍
Relevancy 🚦
The results are not sorted according to score or relevance.
Finding: (from interviews) When using the search, they found irrelevant candidates many times.
Finding: Super users (experts) search with (“ ”) (and) (+).
‍
‍
Candidate Card 🃏
The info on the candidate card is not enough and not clear. It misses some info and some fields aren’t helpful here.
Finding: (from interviews) They need it organized with info like: University, Age, Gander, Last job-title, Last company Industry.
Finding: (from recorded sessions) The average number of opened profiles is 8Profiles out of 10!
Finding: (from heat maps) The most rage clicks on the candidates cards.

‍

The Filters 🔍
Finding: (from interviews) Some filters have limitations/ Other filters are needed/ Filters are not personalized or ordered by importance.

‍

Mobile view 📱
Search page isn’t responsive with mobile
Finding: (only 5% use this page with mobile! v.s. about 20% of the sessions are from mobile)

‍

Then I did competitive analysis for..
‍

5 Recruitment websites (Linkedin, Indeed, Bayt.com, TalentBin, Zillion Resumes)
15 popular websites and systems that have a search engine, like: (Facebook, Twitter, IMDB, Amazon, Yelp, Spokeo, FullStory, Sky scanner, MacOs finder, Goodreads, Zillow, Spotify, Gmail, Google Drive, Airbnb)

‍

It's not possible to show +150 slides of detailed analysis for each website, but I'll list the areas that I focused on for each competitor:

Search box (input type, placeholder, positioning, CTA, autocomplete, etc...).
Results (types of results, no. of results per page).
Pagination.
Filters (categories, types of filters, placement, sorting, actions).
Operations feedbacks (loading, empty, error).
Suggestions and shortcuts.
Search history.
Snippet details (the candidate card info as: personal info, career info, other info, actions on card).
Pros and cons for each website based on my test.

#2 The Solution

I tried to create complete search experience. I designed each component to serve this operation then I added some new features to help the employer in his daily tasks.

‍

Search Box (Landing page)

‍

‍

Results Page

‍

‍

No results page

‍

Candidate Card

‍

Add to folder action

‍

Mobile View

#3 The Results

Usability Testing Results:

+90% successful rate for the usability testing tasks.
9.5/10 Satisfaction rate about whole experience.
Validated the importance of new features.
Got very helpful comments about experience.

‍

Reflections and lessons learned:

Finding solutions and enhancements to emerging insights and collected data from different types of users.
Meetings with stakeholders during the process are helpful. especially if our solution has some logic to implement.
We found new types of users and behaviors through observing the recorded sessions.
The competitive analysis should be detailed enough to get a real insights on micro-components.

‍

Project next steps:

Writing the design specs for each components with its states.
Working side-to-side Engineering team to cover any edge case.
Evaluate the new CV search.

‍

Thanks for reaching this point, I really appreciate it! I would like to hear a feedback from you :))

‍

Wuzzuf | Employer CVs Search

#1 The Challenge / Problem