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I was the Lead Product Designer throughout the project cycle from planning and requirements gathering to sketching, wireframing, to the usability testing preparation.
LUCKY APP is the best way to get offers and discounts in the major cities in Egypt with only a few clicks. Users will benefit from the instant redemption of the offers as they do not have to wait for seasonal sales and discounts. Offers and discounts on variant brands: clothing and electronics, as well as all the cafes and restaurants can be redeemed using the mobile app.
The concept of the Lucky app is to offer discounts and offers on several brands, but not in the conventional way- no more coupons and vouchers. Lucky gives hundreds of discounts right on the mobile.
The User experience for Lucky is set based on its main message that is to allow the user to get more and pay less.
Partners & brands include:
Samsung, Crocs, Cook Door, Radio Shack….and many more (400+ brands) (3000+ branches)
Users do not easily trust the offers because most of them provide unclear information or even turn out to be a fraud. Hence, the user experience in the Lucky app focuses on creating the best trustable experience through simplifying the user flow giving as much details as needed.
To completely understand the pain points of the users, I needed to understand the user persona by conducting user research and user interviews.
The Lucky app UX addresses the user direct pain points which are:
1- Long wait for the sale season
2- Vague offers
3- Worry about losing the voucher
4- Troubles redeeming the offer at the store
5- Very limited offers
Based on the collected data, the Lucky app’s structure is set as: offers feed, user profile, and a unique referral in-app system.
The seamless UX done here reassures the user through offering clear information on the discounts and their trustworthy providers. The offers are redeemed instantly and hassle free from the store using only the application. It is an Easy and Smart way of receiving offers and discounts at any time of the year.
The user can redeem all of the awesome Lucky discounts such as clothes, groceries, electronics, home appliances, coffee shops, fast food chains, restaurants, as well as beauty salons, resorts, spas, entertainment hubs and leisure activities. All that is needed now on the phone.
The steps I took to get this interesting product to millions of consumers:
We started this project with stakeholders meeting to understand their business especially before lucky the mother compony was the led in loyalty programs and rewarding systems, so they were leading the market before launch this new product.
The research was done by their team, so we started with understanding the user persona and the value proposition from this experience. After that we jumped to architecting the information and defining the user flows
Information Architecture
Organizing the data for everything is like the backbone for any product
User Flows
We have 2 types of users in the app, regular and premium accounts. based on IA we found multiple possible flows especially when the user redeem the offer
1- Personalized offers feed
It shows all the details of the offers whether free or premium: category, offer type (buy one, get one free- percentage discount- cashback) and expiry date as well as the option of saving the offer as a favorite.
2- The offer page
Here the user can find more information on the offer, store branches, and detailed terms and conditions.
3- Creative search bar and filters
The user can search by (offer category- offer type- location) and select the offer that he likes
4- User profile
This section includes:
5- Merchant profile
It includes extra details on the brand and all of its ongoing offers.
6- Compelling referral system
This feature encourages new users with great incentives and cashback rewards that can be redeemed through a special code.
Finally I prepared an interactive prototype to do a usability testing on wireframes level
My role ended here. we designed this solid experience with ❤️ in Tremoloo studio
And Lucky have grown fast in a short period, now Lucky has:
Personally I'm a premium user in Lucky, I'm enjoying every time I use lucky to get and offer, I'm so glad with each new feature and each success they achieve!
Thanks for scrolling! Have a good day
