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I led the whole product design process, from planning and requirements gathering to wireframing, then building a style guide, and Interaction design. Also collaborated with the development teams to implement the design to go live
Autevo Business challenge, Autevo looked for the next step in their business through adopting a digital approach in delivering on-demand car washes to their customers. Their off-line booking process consumed effort and time from their team and customers as well. Approach The aim was to create two versions for Autevo mobile applications to suit both the operation team and car owners. Autevo mobile applications were mainly based on three core features: modern design, easy-to-use flows, and time-saving options to guarantee an efficient booking process for both the car owners and the operation team.
Autevo looked for the next step in their business through adopting a digital approach in delivering on-demand car washes to their customers. Their off-line booking process consumed effort and time from their team and customers as well.
The aim was to create two versions for Autevo mobile applications to suit both the operation team and car owners. Autevo mobile applications were mainly based on three core features: modern design, easy to use flows, and time-saving options to guarantee an efficient booking process for both the car owners and the operation team.
Autevo could save effort and money after launching their digital mobile applications in the market. More customers were satisfied with their services as the experience was seamless and user-friendly. The whole booking process starting from choosing the time and location till the final payment could now be done in a few minutes.
Loyal customers and promoters increased after launching the app as it provides an easier way for the package subscriptions. Trust is further enhanced after adding the reviewing option in the app so that customers can guarantee secure services based on real reviews. Also, through the internal version of the application, work is handled faster and with higher quality. Autevo achieved their target and gained publicity as shown from the positive reviews on Play store/ App store and on different social media channels.
• Digitalize the car washing booking process which usually constitutes a major issue for the service providers.
• Guarantee a simpler, faster and easier experience to book a car wash through a smart design that allows users to select the service, choose a specific time and location and determine their method of payment.
• Advertise and promote new products/services for Autevo.
• Increase the percentage of the different subscription packages.
• Design a simple experience for the operation team to manage both the delivery areas and the resources.
• Design a simple experience for the car owners to receive their car wash requests and organize their daily schedules.
Questions and Findings
• What are the problems facing car owners during washing their vehicles?
• How do car owners wash their cars usually? and where?
• How many times per month do they wash their cars?
• What’s the avg time per wash, including waiting time?
Activities and Deliverables
• Empathy Map.
• Persona.
• User journey.
Sketches
Preview sketches for the different components/ preview more than 2 options for one component.
Wireframes
For the main screens and core flow for the product.
Design Style guide
Show the UI guidelines, and define colors, typography and elements.
High-fi mockups
Preview each flow within its scenario and highlight some chief components.
a) Landing Screen
I designed the landing screen to be customized according to status through using UX writing skills and brand tone in the empty states. Attached below some examples.
and designed slider component for promotions and announcements.
b) Book a Wash
Attached the flow of the first wash: one can book with 5 easy steps only using smart inputs for some fields like location, date and time.
c) Check my Orders
This tab is for the car owner’s orders, either upcoming or previous. With CTAs for re-booking the wash in case of a previous wash was booked, or booking a wash for empty state.
d) Wallet and Packages
This view for managing your credit (refunding money / washes).
Also, the subscription in a package flow
Operation Team Mobile App (Android only)
a) Upcoming Orders
Contains list of orders labeled with the date with local language.
b) Details of each orders
Contains details of services, time and date, location and price.
c) Wallet and Profile
Contains my current balance and recent transactions.
and my personal data, and my statistics like no. of washes and no. of working hours.
